This and That.

Whenever we are given a choice between This and That, we will always choose This (whatever This is) because we couldn’t possibly believe That! To believe That would be crazy.

When presented with two opposing ideas, by our very nature, we must choose the one that most conforms with our already established beliefs, no matter how compelling the evidence might be to support the contrary. To avoid conflict within ourselves, we must live in accordance with our beliefs, no matter how outlandish they may seem to others. Our beliefs will overcome evidence nearly every time. It’s who we are – – – humans.